As a young woman growing up in Australia, Raegan Moya-Jones was introduced to many traditional practices of motherhood. One of them in particular , swaddling babies in generously sized, gentle muslin sheets - amazed her. Even the fussiest babies seemed to sleep more peacefully in muslin. Despite the hot days and the cold nights, muslin swaddles helped keep babies comfortable and most importantly, the very act of swaddling seemed to build a bond between mothers and their babies. When she moved to the U.S. and started her own family, Raegan couldn’t find any swaddles like the ones she remembered from home. The only swaddles available were too small, made of much too thick flannel or simply, unattractive. So, Aden + Anais was born. Within months of hitting the market, Aden + Anais swaddles starting popping up in magazines, on blogs for new mothers, in virtually every celebrity gift registry and in stores around the country.