The year…1997. The place…Down Under. The dilemma…an Australian mom, concerned about exposing her “bub” to the harsh Australian sun is unable to find adequate UV protection for her baby when they’re out and about with the stroller. The stroller canopy isn’t adequate, blankets draped over the canopy retain heat (when they don’t blow or slip off), and her pediatrician has recommended that she refrain from applying sunscreen to her baby’s sensitive skin. What’s a mom to do? The result…Protect-a-Bub is born. In 2009, Protect-a-Bub was acquired by Dynamic Brands, parent company to industry icon Baby Jogger and now calls the rolling hills of Central Virginia home. In keeping with Dynamic Brands’ history of product innovation, Protect-a-Bub continues with its mission to provide kids with the best protection from the harmful rays of the sun.