UPPAbaby is an innovative American company with one mission: To make high-quality baby products that fit the needs of your life as a parent, while appealing to the sense of style you've always had. To do this successfully, UPPAbaby draws on a decade of experience in the juvenile industry and on their own inspirations as parents of young children. They look for ways to make their strollers and baby products lighter, more savvy, easier-to-use, even fun. They explore ways to deliver greater comfort and safety for baby, with convenience and style for Mom and Dad. They even challenge the homogeneous look of most baby products, by creating sleek designs and more sophisticated, modern fashions. UPPAbaby strives to deliver the personal attention and customer service that you expect and deserve. By pushing the edge on so many levels, UPPAbaby delivers the higher standards of innovation and style that discriminating parents.